The Vidal Partnership talks innovation again and was a proud contributor to the 10th annual Advertising Week in New York last week.
We believe that we stimulated a conversation about agencies injecting more power into products in the development stage to help create products that really communicate versus just creating communications.
NEW HEALTH INSURANCE PROVIDER, OSCAR, AWARDS HISPANIC BUSINESS TO THE VIDAL PARTNERSHIP
Powerful Yogurt awarded "Best Yogurt" in 2013
Powerful Yogurt was awarded "Best Yogurt" at last week's 2013 Dairy Innovation Awards in Lucerne, Switzerland. Powerful Yogurt's Sarah Goldthwait describes how much fun we are having building this business together.
Sol de San Sebastian Silver Award
Its a great example of a team creatively solving a business problem that they saw in what was only a routine client ask. That's why it continues to be recognized and awarded.
Advertising Age's Creativity has also featured TVP and Powerful Yogurt this week
The amount of recognition has been outstanding. Very exciting to be recognized this way.
Powerful Yogurt / Find Your Inner Abs
Our Powerful Yogurt work was featured in this week's Contagious Magazine newsletter. Contagious Magazine is the unique quarterly magazine, app and online archive focusing featuring the most effective marketing and original brand ideas from around the world.
A Week Full of Honors for Agency and Client Powerful Yogurt
Awards season has only begun, but The Vidal Partnership team and our clients are off to an exciting start. Our work in launching the first yogurt for men with our client, Powerful Yogurt, was honored as Best of Show at the U.S.H. Idea Awards this week. Other executions for Powerful Yogurt earned us additional top awards at the event: Best Beyond Hispanic Campaign, Direct Marketing and Promo, and Digital.
These honors came in the same week that we took home four awards at FIAP: one Gold Sol and two Silver Soles in TV for Powerful Yogurt film work, and a Bronze Sol in Promo, Activation, and Direct Marketing for "Find Your Inner Abs."
TVP Awarded Cyber Silver at Wave Festival
TVP's "Keep It Legendary" was awarded a silver in the cyber category at the Wave Festival for Latin America this week in Rio de Janeiro. The innovative work gave Heineken soccer fans a social-media blocking tool to avoid game-day spoilers during the UEFA Champion's League, and has also been honored at the ANA Multicultural Awards, the MIXX Awards, and the Idea Awards. Here's an overview of the award-winning program.
Award continues the winning streak of the “Keep it Legendary” program for Heineken
The “Keep it Legendary” program for Heineken that was created and developed by The Vidal Partnership earlier this year continues its award-winning streak. After being honored at the Idea Awards (where it won three trophies) and the MIXX Awards (where it won Silver in the Multicultural category), the program was selected as the best digital work at the ANA Multicultural Awards, which were announced in Miami at the ANA's Multicultural Marketing Conference.