What We’re Reading This Week

When we started to compile this edition of What We're Reading, we were struck by the number of interesting articles lately on the nuances of digital and social measurement and optimization. This seems to be a landscape that's always shifting, leaving marketers in a constant state of learning about the latest tools, trends, and metrics. There's never a dull moment as we continue to navigate the process from content strategy to creation to placement to measurement, all tied to clear business objectives. We hope you'll find some of these articles as useful as we have in keeping up to date.

As before, if you have any good articles you've read lately, please post them in the comments  we'd love to hear your recommendations. Read on!

Digital/Social Tools and Measurement

Advertising Age: Google Creates TV-Like Measurement Metric

ClickZ: Top Digital Challenges of Marketers Today

Business Insider: Facebook Just Added a Feature to Timeline That Marketers Will Love

Advertising Age: Click-Through Rates May Matter Even Less Than We Thought

Marketing Land: Study: Facebook CPMs Increased 41%, US CPCs Rose 34% Since Q1 Last Year

Advertising Age: Facebook to Brands: You're Posting Stuff Wrong

Digital Strategy in Action

The VergeDigital Ecosystems: An In-Depth Comparison

Fast Company: How Do You Turn Pixels into a Full-Blown Brand Experience

Multicultural Marketing

Advertising Age: Retailers Break Out of Multicultural Silo

Advertising Age: Is There Such a Thing as Hispanic Identity? Despite All the Variety, Yes

ClickZ: Nielsen to Marketers: Hispanics Won't Stop and Melt for You


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