What We’re Reading This Week
When we started to compile this edition of What We're Reading, we were struck by the number of interesting articles lately on the nuances of digital and social measurement and optimization. This seems to be a landscape that's always shifting, leaving marketers in a constant state of learning about the latest tools, trends, and metrics. There's never a dull moment as we continue to navigate the process from content strategy to creation to placement to measurement, all tied to clear business objectives. We hope you'll find some of these articles as useful as we have in keeping up to date.
As before, if you have any good articles you've read lately, please post them in the comments – we'd love to hear your recommendations. Read on!
Digital/Social Tools and Measurement
Digital Strategy in Action